Social Media Microcopy - Dual Sample Portfolio
Social Media Microcopy – Dual Project Samples
Two different examples for portfolio presentation (not translations)
Sample Project A (ENGLISH)
Brand: LUMARE SKIN - Hydrating Gel Moisturizer
Style: Clean, modern, skincare-science tone
Hooks
- “Your glow shouldn’t clock out at 3 PM.”
- “If your skin feels thirsty… it probably is.”
- “Meet the moisturizer that finally understands your skin barrier.”
Short Captions
- “Hydration that stays calm under pressure.”
- “Refresh. Reset. Rehydrate.”
- “Designed for barrier-first beauty.”
Long Caption Example
Your skin doesn’t need more layers,it needs smarter hydration. Lumare’s Hydrating Gel locks in moisture, calms irritation, and keeps your barrier steady all day. Zero heaviness. Zero stickiness. Just clean, lasting hydration.
CTA Microcopy
- “Glow starts here →”
- “Hydrate smarter,tap to shop.”
- “Save this for your skincare routine update.”
Sample Project B (INDONESIAN)
Brand: SERENE SKIN - Daily Barrier Moist Cream
Style: Warm, relatable, everyday-beauty tone
Hooks
- “Kulitmu nggak salah. Moisturizernya yang kurang cocok.”
- “Mau kulit halus tanpa layering banyak step? Bisa.”
- “Pelembap yang bikin kulit ‘tenang’ seharian.”
Caption Pendek
- “Lembap tanpa gerah.”
- “Cocok buat kulit sensi,nggak banyak drama.”
- “Moisturizer simpel, hasil maksimal.”
Caption Panjang
Kadang kulit cuma butuh satu produk yang kerja bener: melembapkan, menenangkan, dan nggak ribet. Serene Skin Daily Moist Cream bantu jaga barrier biar tetap kuat tanpa rasa berat. Aman dipakai harian, aman buat kulit sensi.
CTA Microcopy
- “Coba sekarang →”
- “Tambah ke skincare routine kamu.”
- “Yuk mulai dari pelembap yang tepat.”
More KRATI Writing Samples
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